The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.
Part of business is making promises to your customers. But while it is easy to make promises, keeping them is what sets a good company apart from the rest.
Unfortunately, many businesses have the habit of making false promises to their customers, especially in their advertising and marketing plans.
While a business might succeed in the short run, making false promises is likely to back fire in the long term. Your customers will feel lied to and let down, which will only lead to dissatisfaction and distrust in the long term.
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