The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
Body positivity is a social movement that places an emphasis on feeling good about yourself while challenging society’s norms about which bodies are desirable and acceptable.
Women are most affected by issues of body image and constantly bombarded by media images of what the ideal body should look like. Often, the average woman is vastly underrepresented, creating a negative psychological impact on women who don’t fit the mould.
Self-affirmation exercises are important for women to overcome any dysmorphia they may develop associated with their bodies. Praising yourself, always using positive language when describing your body and dressing in a manner that makes you feel confident and attractive are simple ways to boost your body image.
Body negativity is starting younger and younger so it is important to create safe spaces where young people can share and promote media that positively highlights different women’s shapes.
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