The Kardashian family seems to be landing deals year after year. We think it’s their ability to make quick judgements and take quick decisions when it comes to business that has kept them on top. Their social media presence has also played a major role in their fame and success.
The latest score lands them on the Calvin Klein spring/summer latest global campaign dubbed #myfamily. They all look so beautiful and they are giving us sister goals. These lovely ladies hard work at the gym seem to have paid off because they look absolutely stunning in the photos, talk of body goals!
The sisters seem to have had so much fun shooting this campaign and as Kim put it:
“We were all in a group text before saying how lucky we are to do this together and that it’s going to be the best day,” Kim Kardashian said.
That sense of adventure and togetherness was the most important point of the campaign, shot by Willy Vanderperre, at a secret location in Los Angeles. The images portray the sisters posing together in a barn-like setting, and its focus on family unity is what drew the sisters to the idea. “As sisters, we talk to each other all the time,” adds Kourtney. “We’re definitely a modern family, and Calvin Klein embodies Americana.”
Khloe, who was pregnant while shooting the campaign, hopes the new campaign will ultimately shed light on the family’s authentic dynamic. “The bond we share is infectious,” she says. “Even though we pick on each other like normal siblings, we are each other’s biggest supporters . . . I want people to see unity, loyalty and strength. We’re a mix of everything, and I think family is the ultimate American dream."
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