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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Medical advertising comes in many forms. There's the traditional formal print and audio-visual media advertising. There are billboards. There's word of mouth. Increasingly, there's now online and social media med advertising.
Competition among healthcare service providers means each player has to enhance their visibility to potential clients. Even if it means faking it. Positive reviews and testimonials are powerful tools that can elevate a clinic over its competitors.
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