Some may point out that the assertion that condoms are now "sexy" and "cool" is being made by a condom giant anxious to sell more condoms
Forget lingerie, make-up and perfume - a CONDOM is one of the most powerful weapons a woman has in her sexual artillery.
This is according to a video in which a group of women were asked what they thought about raising the sensitive subject of protection before a frisky encounter.
The footage - unsurprisingly commissioned by Durex - also shows women being asked how they thought a man would react to the sensible request.
After giggling, the participants say they would worry that an imminent lover would be offended, it would ruin the mood or lead to a "bump in the road".
However, the production team had set up a room where a group of men are being interviewed behind a two-way mirror.
One man said: "It shows confidence, to me it is attractive."
Another added: "When she says I've got a condom I feel okay this girl really wants you."
A third said: "If a girl brings out the condoms then she's into this as much as I am."
"If a girl asks for a condom, for me, that's plus 10," another adds.
The company put its Durex - When It's On It's On advert on YouTube where it quickly attracted more than 500,000 hits.
This was released after research by the company showed that three quarters of 16 to 24-year-olds are too embarrassed to talk to each other about it.
Of course some may point out that the assertion that condoms are now "sexy" and "cool" is being made by a condom giant anxious to sell more condoms.
According to the firm's findings 79 per cent of the men surveyed thought it was a turn on when a woman insisted on using protection.