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Moods condom move to grow market share


Reliable statistics from PSI Kenya show there is a yawning gap between the 190 million condoms distributed annually and the 360 million required for universal need.

Though this gap should be bridged private entities; the condom market does not attract enough commercial players.

However, the Kenyan market has just attracted a major player in the industry. Moods is a premium flagship brand of HLL Lifecare Limited and comprises variants such as 1500 Dots, Allnight and Absolute Xtasy among others.

HLL Lifecare, is a fairly new entrant in Kenyan contraceptives market and is looking at annexing a part of Kenya's growing condoms market through connecting with the youth.

Moods premium condoms took Machakos by storm during the recent Masaku 7s with an activation that featured a bevy of beauties that painted the town blue.

To formulate effective and acceptable approaches that encourage safer sexual behavior, the Government consistently advocated for the need to understand young people sexual behavior. The company is one of the world's largest condom manufactures with a facility that has the capacity to produce over 1.3 billion condoms annually.

Moods condoms are presently available in more than 20 variants across the world with presence in Canada, Asia, Africa, Middle East, Europe, South America and the Caribbean Islands. 

A  a recent survey carried out by PSI/Kenya in revealed a great improvement in consistent condom use among unmarried people, as well as an increase in societal support for  condom use for protection. This perhaps a telling indicator that the market is poised for growth and the current 10-dd brands may not suffice.

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