The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
  • Standard Group Plc HQ Office,
  • The Standard Group Center,Mombasa Road.
  • P.O Box 30080-00100,Nairobi, Kenya.
  • Telephone number: 0203222111, 0719012111
  • Email: [email protected]

Health:‘Majority of women’ use sex as a reward

Health & Science

Around 65 per cent of women use the promise of sex as a reward, a new study has found.

Research into the sex lives and preferences of co-habiting couples in the UK discovered that women are more likely than men to use sex as a reward for ‘good behaviour’.

The study, conducted by  ukmedix.com, spoke to 1,994 men and women aged 18 and over, all of whom were in co-habiting relationships.

Asked ‘Have you ever used sex as a reward for your partner, either past or present?’, two thirds of women answered ‘yes’, while just 11 per cent of men said they had done the same.

The most common behaviours rewarded with sex were helping around the home (38 per cent of women had rewarded their partner with sex for this), giving the woman a gift or treat (34 per cent) and looking after family members, including children (28 per cent).

Cooking a meal (21 per cent), playing taxi (19 per cent) and letting the woman take a break from sex for a while were also frequently rewarded with intimacy.

Meanwhile, men were most likely to reward their partners with sex for letting them watch sport on TV or in real life, with 35 per cent of men admitting to this. And 17 per cent of men rewarded their other halves for allowing them a night out with friends.

In total, 78 per cent of people questioned as part of the study thought there was nothing wrong with rewarding a partner with sex.

Thomas O’Connell of ukmedix.com commented on the findings: ‘Intimacy and the part it plays in relationships can be incredibly interesting, and with this study we particularly wanted to look at how men and women may use intimacy to encourage certain behaviours from their partner.

‘To see that so many women, much more so than men, use it as a reward was an eye-opener; but it’s apparent that intimacy is somewhat of a weapon when it comes to getting your partner to do what you’d like them to. One thing’s for sure, both men and women are guilty of it, and no one seems to mind!’

Adapted from The Metro


Related Topics


Trending Now


Popular this week