Say goodbye to clutter
By ANNIE AWUOR |
2 months ago
I have a degree in International Business Administration, Finance from the United States International University-Africa.
I have also done some short courses in organising. I worked as a Treasury Bonds Dealer for 11 years before starting my business in 2017.
I left employment officially in 2019 to chase my passion, and began my business in 2017. My business, Faith The Organizer provides professional organising services to help people tackle their disorganised areas while teaching them skills and techniques to get more organised.
This way, they can have more time for what really matters to them in life like spending time with family, being productive at work or even relaxing.
So together we conquer clutter and leave them with a peaceful and more productive place. In short, I declutter people's lives. When I first began my business, it was exclusively online.
Having an online business has its advantages and benefits, but I also experienced, my share of challenges. The best thing about having an online business is that you can reach a wider audience than you would reach physically.
Also, I quickly learnt that when marketing yourself online you need good pictures; if you do not have good pictures that initially attract people to your page, then no one will look at the services your business is offering.
So, I invested in good pictures. Finding clients was my biggest challenge as I did not know how people would take it when I said I organise homes.
However, after doing a few postings on social media, I eventually landed my first client, whom I had managed to convince using photos and videos of my house, closets and cabinets that I posted as exhibits - visuals speak louder than words.
Additionally, although I had a social media presence, I realised that I needed to go to the next level and be more professional. I opened a business website and also got a branded email.
Also, as my clients grew, I invested in hiring a digital marketer to handle my social media accounts. The digital world is a new place for most entrepreneurs, and I needed someone who is digitally savvy.
So far, having a digital marketer has worked well for my business. Lastly, apart from having a digital business, I have a physical shop.
As much as having a digital business is gaining ground in Kenya, I also realised that Kenyans are more comfortable with a business if it has a physical address.
Having a physical address also helped because my business today has grown beyond providing organising services.
I now sell organisers with everything from baskets, to containers, to drawer dividers, to tie and belt holders.
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