The Queen has banned Prince Harry and Meghan Markle from using the 'Sussex Royal' brand in the future, according to a report.
The monarch and her palace aides reportedly concluded that the word 'royal' must be removed from the Duke and Duchess of Sussex's branding.
The pair spent thousands on setting up a 'Sussex Royal' website and attempting to register the brand as a trademark across the world.
However, their plan is now said to be in tatters after the Queen refused to let them use the 'royal' badge as a result of 'Megxit'.
Harry and Meghan tried to register the Sussex Royal brand on a range of items, including stationary books, clothing and more.
A Royal source said: "As The Duke and Duchess of Sussex are stepping back as senior Members of the Royal Family and will work towards financial independence, use of the word ‘Royal’, in this context, needed to be reviewed.
"Discussions are still ongoing.
"As part of the process to transition The Duke and Duchess of Sussex into their new chapter - planning has been well underway around the launch of their new non-profit organisation.
"Details will be shared in due course.”
The couple now face the daunting prospect of having to come up with a new brand, the Daily Mail reports.
The newspaper understands that the 'fine detail' of the 're-brand' is still being worked out.
The couple have agreed to avoid using the 'Sussex Royal' name in their new commercial ventures, it is claimed.
Harry and Meghan started using the brand after breaking away from Kensington Palace and the Duke and Duchess of Cambridge.
The Duke and Duchess of Sussex's Instagram page recently surpassed William and Kate's Kensington Palace account, with 11.2million people liking the Sussex Royal page.
Harry and Meghan are pursuing 'financial independence' after their decision to step back from royal duties.What are you currently worrying about?