
In 2020, over 3.6 billion people were using social media worldwide. This is projected to increase to almost 4.41 billion in 2025, according to Statista, a German company specialising in market and consumer data.
This translates to approximately 45 per cent of the entire population.
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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.