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Home / My Man

Ligi Soo: The making of a business deal

One day last week, I woke up early and posted on Instagram: “Breakfast at 5:12am, ugali, nyama and chai.”

One of my teachers once told me that breakfast is the most important meal of the day, and I’ve taken it seriously since I first heard it.

My posts tend to get quite a number of replies, but one comment got me: “King Kaka, you always motivate me. I am currently unemployed and I feel like I have really good ideas on how I can make the music industry in general work even better. I am not saying it’s bad, but it could be better. Kindly get back to me, even though I know you get so many DMs (direct messages).”

These questions around motivation really inspire me because they remind me of a phase I went through right after high school when I had crazy ideas.

Back then I asked myself: how many other people are sending Facebook messages to the people I call my mentors? And how many will get replies?

That’s when I changed tack.

Fact number 1: did you know that King Kaka is unemployed?

We might argue on this one, but it’s true, I am unempl oyed. I may wake up in the morning and set my own rules, but the fact that I have Kaka Empire running and there are employees under me means I am not employed. That has been one of my motivations. As a result, I have to make sure my work ethic is on point.

Read between the lines

Anyway, back to the phase after high school. I came to realise that despite my having all these ideas, no one would come to me – I had to create opportunities for myself.

At that moment in time, I had just released my song, Ligi Soo, and it was doing well.

I am a huge Gor Mahia fan, so there was a day I had planned to go to the stadium to watch a match between Gor and AFC Leopards. However, I got late coming out of a studio session, so I decided to enter the nearest pub and watch the game from there.

By the time I settled down, Gor had scored two goals to none, and the game had gone into half-time.

That’s when I saw – or rather, heard – an opportunity.

After the mid-match analysis and just before the teams came back to the pitch, they played a certain instrumental that in my opinion did not resonate with what Kenyans are about.

From the perspective of a fan, I would have loved to watch and listen to a Kenyan song in between breaks. From a musician’s perspective, Ligi Soo would be perfect. From King Kaka the businessman’s perspective, I saw a big, fat cheque.

I decided to roll a plot into motion. I started out by looking for the agency that handles SuperSport and the Kenyan games. I finally got a name.

With the investigations that I carried out, it seemed like he didn’t own a mobile phone or have an email account – or maybe I was just talking to the wrong people.

Fortunately, I’d heard he was going to Mombasa, so I decided that would be how I’d get him. I had unfinished business at the Coast anyway, so I boarded the same flight I’d heard he’d be on.


“Ladies and gentlemen, flight 347 to Mombasa leaves in the next 30 minutes. Thank you for choosing to fly with us,” I heard over the waiting bay monitors.

That’s when I knew I had a small window of opportunity to speak with him.

I already knew a few facts about his growth to becoming the agency CEO, so that’s where I started. I told him that he really motivates me and I would like a chance to be mentored by him.

Just before we boarded the plane, he had handed me his card and gave that familiar ‘bye’ – you know, the one that shows you are buddies.

The strategy

Two days later, I called him up. I’d read somewhere that he was a morning person, so I called at around 9am and booked a meeting. After the meeting, he said: “I’m really impressed with what you came up with in a short period of time.”

Let me take you into the details of that meeting: I arrived really early because time equals money, and I didn’t want to make a poor first impression. I also turned up with a team – my manager and my public relations manager. And throughout the presentation, we all had different talking points.

The pitch was that the Kenya Premier League is a big league, and since my song Ligi Soo had its fans, why not make it a soundtrack to the league.

And with a detailed report and research, I landed the deal.

Now back to my friend who sent the DM, I hope you read this article. Don’t wait – start!

The writer is an award-winning artiste and entrepreneur.

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