The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.
I recently read this captivating post on social media: "A 500ml bottle of drinking water is sold by a hawker at Sh20; a supermarket sells the same quantity at 50; a bar sells it at 100; a good restaurant in an uptown location sells it at 200; and the airport, a prime location, sells it at 500. Now see, same product, same brand. What has changed is the location."
Changing your location does not mean literal change of residence or business area. It is about doing things differently. It means repackaging yourself. It is about changing your personal brand!
December was awash with graduation parties. My good friends, the Rasugus, invited me to one such party. Two of their sons were graduating along with their two cousins. I got an opportunity to give a short speech and I told them about two key things that matter in the job market.
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