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Forbes list: Rapper and music producer Sean 'Diddy' highest-paid global entertainer earning Sh13.4 billion

Living

Rapper and music producer Sean "Diddy" Combs was named the world's highest-paid entertainer on Monday, ousting pop singer Taylor Swift who fell to 49th place on the Forbes annual list.

Beyonce moved into the second spot with $105 million(Sh10.8 billion), courtesy of her best-selling "Lemonade" album and world tour, while British author J.K. Rowling $95 million(Sh9.5 billion) moved back into the top three thanks largely to her "Harry Potter" spinoff movie franchise "Fantastic Beasts and Where to Find Them."

Combs, 47, earned an estimated $130 million (Sh13.4 billion) in the 12 months ended June 1, 2017, Forbes said. It attributed the big payout to his Bad Boy Family Reunion Tour, earnings from his Sean John clothing line, and his partnership with Ciroc vodka.

Last year, Combs came in 22nd on the list in a year when Swift bested all-comers with $170 million (sh17.5 billion) after her best-selling "1989" album and world tour.

This year, the 27-year-old country singer-turned-pop star, with no new album or tour, saw her paycheck dip to $44 million, Forbes estimated.

Newcomers in 2017 include model Kylie Jenner, the 19-year-old half-sister of reality TV star Kim Kardashian, who earned $41 million, and U.S. radio and television personality Steve Harvey with $42.5 million

Forbes compiles the list estimating pre-tax earnings, before deducting fees for managers, based on data from Nielsen, touring trade publication Pollstar, movie database IMDB.com, and interviews with industry experts and celebrities themselves.

The world's top 100 celebrities earned a cumulative Sh510 billion - about the same as last year, Forbes said.

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