The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.
Dettol aims to educate millions across 19 countries on Global Handwashing Day. The major areas of focus include; a global digital campaign focused on spreading awareness around handwashing habits and pledges to educate a child about Healthy Handwashing Habits for every share
Nairobi Kenya, 15th October 2016: Considered as the gold standard in germ protection.
Dettol has been committed towards spreading the awareness around hand hygiene amongst children across the globe. As a part of the Global Handwashing Day celebrations, Dettol has launched a global campaign – #GiveLifeAHand - which aims to make the lives of 1.2B healthier and happier by improving their hygiene habits.
The #GiveLifeAHand campaign will be spread around 19 countries in 4 continents each with a common objective of educating communities on the importance of handwashing. Led by digital, the campaign emphasizes on creating a big impact of saving lives by taking small steps like inculcating good hand washing habits.
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives.
On a local level, Dettol East Africa has implemented the Healthy Hands Program. Since August 2010, the program has taught over three million children why, when and how to wash their hands in over 3,500 schools. Our target is to reach 4 million by the end of 2016.
Talking about the Dettol Global Hand wash Fun Day at the SOS Children’s Village in Buruburu, Sachin Varma, Country Manager RB East Africa said, “We believe that it’s important to inculcate healthy behavior changes at an early age.
A simple act of hand wash with soap prevents a lot of illness and needless deaths, especially in developing country like Kenya. Global Handwashing Day gives us the opportunity to create an awareness platform, where consumers can be educated and at the same time, a small step from them helps in making a big difference towards this endeavor.”
He further added, “At Dettol, we pledge to make lives of billions of people healthier and happier by improving their hygiene habits. We sincerely believe that this campaign will help us in making a positive impact on people’s attitude towards their hygiene habits.”
join