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There is a cringe video of billionaire Bill Gates sipping on a glass of water, which, just minutes before, he confesses, was human waste.
He gives his signature smile, a wry, knowing grin, and savours the taste as people clap in the background. "It's water," he says.
"I watched the piles of feaces go up the conveyor belt and drop into a large bin. They made their way through the machine, getting boiled and treated. A few minutes later I took a long taste of the end result: a glass of delicious drinking water," Mr Gates, whose full name is William Henry Gates III, wrote on Gatesnotes.
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