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Safaricom bets on Ethiopia amid regulatory headwinds in Kenya

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 President William Ruto and Ethiopia Prime Minister Abiy Ahmed during the official launch of Safaricom Ethiopia Network on October 6, 2022. [PSCU, Standard]

Safaricom is betting on its foray into Ethiopia to grow revenues on the back of regulatory headwinds in Kenya.

The firm's Ethiopian subsidiary switched on its mobile network yesterday, rolling out its 2G, 3G and 4G network across 11 cities.

"We are pleased to switch on our network and start services in Addis Ababa, and to hold our national launch ceremony," said Safaricom Ethiopia Chief Executive Anwar Soussa.

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