The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
Weetabix East Africa Limited has become the first food manufacturer in Kenya to be certified and accredited by the Kenya Nutritionists and Dietitians Institute (KNDI).
This is in compliance with the amended KNDI Act of 2015. The accreditation is the second step in a three part process that saw Weetabix undergo a stringent assessment of its factory and processes to ensure that they were up to standard.
"We are passionate about self-regulation and maintaining stringent internal quality standards – a key requirement to attain the KNDI accreditation. As a result we are confident that our products are of the utmost nutritional quality", Weetabix East Africa Ltd Managing Director Ahsan Manji said.
The amended KNDI act makes it mandatory for the body to inspect and certify all premises that prepare and sell food and food supplements and analyze their products to ascertain the quality.
In 2015, Weetabix launched a campaign dubbed 'What did you have for Breakfast?' which aimed at educating consumers on the importance of having a healthy breakfast.
The company is now exploring partnership opportunities with KNDI to drive a national focus on the right nutrition as a prevention of lifestyle diseases.
join