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Inside the 90s beer wars that put a dent in late billionaire's empire

Fashion and Beauty
 Njenga Karume. [File, Standard]

The brutal beer wars of the 1990s between Kenya Breweries Ltd and South African Breweries (SAB Miller) left a massive hole in the multi-billion shillings' estate of the late Njenga Karume.

In his book, Beyond Expectations: From Charcoal to Gold, the late politician describes the entry of South African Breweries (SAB) into Kenya as one of the "momentous events" in his business journey.

The beer wars of the late 1990s also feature prominently in East African Breweries Ltd's (EABL's) 100 years' celebrations.

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