In case you didn't already know, you can't believe everything you see on the internet.
One woman has highlighted just how true this is by sharing the sad secret lurking behind the happy holiday photos on her Instagram account.
After 18 months of marriage, Chloe Baker, 29, posted a romantic snap on social media following a five-star holiday in Ibiza with her husband.
But while their relationship may have looked absolutely perfect in the picture, the reality was anything but for the couple.
The restaurant director has revealed the truth behind her photo to show other women they can't take what they see online to heart.
She said: "We went to Ibiza with my brother and his wife but we had been drifting apart for some time.
"We went on this holiday and we were trying to be the perfect happy couple, but we just weren't and none of our family knew which made it more awkward.
"We had been trying to see if we could make it work and I think it was the second to last day and we knew that we couldn't just patch it up."
She continued: "I was posting in real time so I was posting all these pictures of us looking happy but the whole holiday was really sad, we barely spoke.
"When I look back at them, the pictures look really nice but I spent so much time crying.
"Five minutes after I took that photo we sat down for dinner and started talking about divorce."
The pair are currently in the process of finalising their divorce and have remained amicable throughout the whole thing.
Now Chloe uses Instagram as a way to share the truth and encourages other women to do the same.
"I think a lot of people post photos as a memory bank almost as a photo diary, but life can look quite different to what you record in a memory album," she says.
"We are creating this false reality where we think everyone has these amazing lives without balancing that out.
"People are afraid of being judged as failing, they don't want others to know they are having a bad time but all the people they think will judge them are going through their own hardships."
She continued: "The more I started thinking about it the more I thought I couldn't be the only one who wasn't doing so well behind the scenes."
So she created a UOKHun blog, turning the sarcastic phrase on its head, to share real stories.
And the response, she claims, has been "amazing".
"Some of the girls posting on the UOKHun blog are absolutely gorgeous - had they not posted to tell their story I definitely would have been judging myself against them so it really puts things into persepective."
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