The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.
When the whites arrived in Kenya at the end of the 19th Century, they found many local names hard to pronounce. Many areas had Maasai names since the community used these locations as grazing and watering grounds for their cattle. Nairobi, Nakuru, Naivasha and many others are all 'modernised' Maasai names.
Then there were those places whose names grew organically. Among these is Eldoret. Boers from South Africa and the British invaded the area in early 20th Century. There was a scramble of sorts for the rich Rift Valley highlands.
Uasin Gishu would have been the first African settlement for European Jews before such plans flopped in 1905. Two years later, British authorities made land offers to the Boers in order to exploit the farming opportunities in the region.
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