The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
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leading multi-media house in Kenya with a key influence in matters of national and international interest.
Trend #1 – The Classic Cat-eye
Used to highlight and elongate the eyes, the great thing about creating a winged eye effect is that you can make the wing as pronounced or a subtle as you desire. Winged eyeliner adds glamour and its classic appearance means that it will appear timeless whether for an office look or a night out on the town.
Trend #2 – Dare to Bare
The ‘No makeup’ look is one of the best ways to accentuate your natural beauty. It works very well as an everyday look and transitions so easily from day to night with just a bit of effort.
Trend #3 – Smoky Glamour
As a general rule, smoky eyes should be paired with an even complexion with little to no contouring or blush. Smoky eyes can be tailored to look more subtle and soft for daytime by using colours aside from the typical black.
Trend #4 – Structured Definition
Contouring is now a huge trend in makeup for any occasion. Contouring flatters the shape of your face by enhancing your cheekbones, defining your nose and adding overall defined structure. Contouring can be achieved with the use of different shades of foundation or specialised contouring powders.
Trend #5 – Perfect Pout
Adding a pop of colour to your everyday look can create the perfect pout. Depending on the tone, a light orange shade can be vibrant and youthful while a deeper toned berry is glamorous and elegant. Shades of pink/fuchsia are also fun yet still maintain a classic air and are the perfect way to add some colour without opting a for a bold red.
Ruthie Kinuthia is an award winning professional makeup artist and founder of Makeup by Ruthie. You can reach her on [email protected]
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