Loice Wairimu Wang’ombe, 30, knows that determination coupled with persistence is key to success.
The mother of two has been in food business for a year now and is satisfied she made a wise decision venturing in this field.
“I’m able to meet my financial obligations. The business puts food on the table, pays rent, puts the kids to school and I am still left with something for the rainy days,” she says.
Loice, who operates a food kiosk at Lanet in Nakuru County, says she was doing farming in Nyahururu but realised there are other ways to make money besides farming.
“I opted out of farming which was prone to the vagaries of weather and where middlemen dictated prices of various commodities and moved to Nakuru,” she says.
It was after a careful market study that the idea of selling cooked meat struck her.
After obtaining a shed in a strategically located place and obtaining necessary items for the job, she hit the ground running.
She then used Sh500 to buy a slaughtered hen which she quartered into several small pieces, fried it and sat back to test her business idea.
It did not take long for passers-by, drawn by the aromatic smell, to come by her shed where they ended up being her first customers. Word of mouth marketed her business and soon she diversified to include fish, pork and innards of slaughtered animals.
Her efforts are paying off and today she makes sales of about Sh4,000 a day, taking home a daily profit of Sh1,000.
“With time, I hope to open an eatery where I can stock a variety of meat products both raw and cooked,” she said.