Popular singers Bahati and Nadia Mukami will be among a star-studded line-up of African artistes performing in honour of Africa Day today.
The virtual concert, dubbed The Africa Day concert 2021 will stream globally on YouTube at 8pm East Africa Time and MTV Base at 10 pm East African Time. The show will also repeat on BET Africa the next day.
The event will notably be hosted by Golden Globe and SAG winner, actor-philanthropist Idris Elba.
The show will feature some of the biggest names in the continent, and promises to showcase African excellence to the world.
In a press briefing, YouTube confirmed the appearances of legendary acts, including four-time Grammy winner Angelique Kidjo, Tanzanian superstar Diamond Platnumz, Fally Ipupa, South African duo Mafikizolo and internationally acclaimed artiste Yvonne Chaka Chaka.
“The Africa Day Concert is an important tribute to Africa. We are excited to have the next wave of African artists perform as we celebrate the 58th anniversary of this auspicious day. At YouTube, we are committed to continuing to showcase the power of African talent and creativity to the world,” said Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle East and Africa at YouTube.
In a celebratory mood, Kenyan songstress Nadia Mukami opines that they have already done recording for the concert and are also waiting for the content to run.
With her successful run music wise Nadia is one underdog that has been giving already-made musicians a run for their money. She is slowly joining the league, filling in the gap and literally taking over.
Looking back a few years ago, it is clear that that the winds of the music world have drastically shifted and a breed of young hot-bloodied talented musicians have brought a sort of changing guard in the industry. And the Africa day Concert is set to do nothing but celebrate Africa’s next global wave of talent.
“This is a monumental life chance and a platform to celebrate Africa’s top gems and I am happy to be part of it. I am delighted in sharing my vision which is all centred on breaking barriers and inspiring other musical talents in Kenya and beyond,” she says.
Sharing a stage with other big musical virtuosos is no mean fete and Mukami is not taking the chance lying down. “I have worked with MTV before and probably my work ethic and organisation structure is what set me apart and got me the nod. To my fans, they should expect nothing but pure niceness as everything I do I do with Kanadians at heart,” Nadia assures.
According to the Google-owned platform, one of the major goals of the ceremony is to celebrate Africa’s next global wave of talent.
“Viewers can expect a unique content experience that will be innovative, informative and entertaining,” said Monde Twala, Senior Vice President and General Manager at ViacomCBS Networks Africa.
There will be appearances by South Africa’s Blxckie, rapper Emtee, Nigerian star Omah Lay and Tanzania’s Wema among other celebrated performers.
Africa Day is the annual commemoration of the founding of the Organization of African Unity on May 5 1963, later known as African Union.
“The event hosted by Golden Globe and SAG winner, actor-philanthropist Elba has attracted celebrated artists from South Africa, Uganda, Nigeria, Sierra Leone, Rwanda, Egypt, Cameroon, Angola, Zambia, Tanzania, Ivory Coast, Ghana, and Kenya among other countries performing live on multiple stages in Lagos, Nigeria and South Africa’s Johannesburg,” reads the statement by YouTube in part.
“The day provides an opportunity to recite the political & socio-economic achievements of African governments and African citizens,” the African Union noted via its Twitter handle on May 23.
This year's theme of Africa Day is Arts, Culture And Heritage: Levers for Building the Africa We Want.