What I learnt about client portfolios and managing business growth - Fred Kithinzi | BIASHARA TALK
After working with multinational tech giants Google and IBM, Fred Kithinzi, the founder and chief executive at Belva Digital was ready to branch out on his own in 2013.
The exposure provided by the two companies made him aware of an existing gap in Digital marketing in the Kenyan market, which he then set up his outfit to bridge.
His foray into the world of business with his fledgling company was not without challenges.
Kithinzi recounts how he was forced to lay off his only two employees when he pegged his company’s future on a single client account which he lost.
He learned an important entrepreneurial lesson then that helped him stay the course of growing a successful digital marketing brand.
His patience and willingness to adapt saw him land a major client, which in his words was the breakthrough his business needed two years into it.
“I received a call from Microsoft who needed a digital campaign targeting SMEs. I had no contact at Microsoft so to me it stood as vindication of the work I did for the two years,” Kithinzi said.
In the time since, the company has continued to experience growth and was recently feted for a campaign themed Dark and Lovely which Belva executed on behalf of L'Oréal.
Belva Digital now boasts of a workforce of 27 employees and is looking to continue the grow trajectory and win more accolades.