Valentine â€™s Day was celebrated all over the world on Thursday and social media was awash with bouquets of flowers, boxes of chocolates, bottles of wine and photos of expertly set-up dinner dates.
Celebrated annually on February 14, Valentineâ€™s originated as a Western Christian feast day honoring early saints but is now popular to lovers as a day for showing affection.
While some men go out of their way to make the day special, others just do not buy into the idea.
On social media, several memes of the alleged Menâ€™s Conference were shared, suggesting that men would be â€˜extremely committedâ€™ for the entire Valentineâ€™s period.
Below we sample a few hilarious memes that went viral: