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“A rose by any other name is just as sweet,” wrote William Shakespeare. However, this isn’t true when it comes to naming your business. Your brand name is a small yet very significant part of your business. After all, it is the first thing that customers use to identify your business.
Consider this: Would Google be the success it is if it was named BackRub? That was its original name! Would you eat at a restaurant named Passmore Gas? What about looking for tech support from a company known as AnalTech?
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