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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
What’s in a name, you ask? Well, everything. The success of your business could very well be dependent on the name you choose. As many entrepreneurs can attest, a name has the potential to make or break a new venture. Below are six common naming mistakes to avoid at all costs when naming your new business:
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