The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
In today's digital age, social media platforms play a crucial role in establishing online identities.
Instagram, one of the most popular platforms, offers a coveted blue checkmark known as the "Verified Badge."
But what exactly does it mean, and how can businesses and public figures obtain this sought-after symbol of authenticity and trust?
In this article, we break down the process, benefits, and challenges of obtaining the Instagram Verified Badge.
The Instagram Verified Badge is a blue checkmark displayed next to a user's profile name. It signifies that the account belongs to a public figure, celebrity, brand, or registered business entity.
The badge serves as a safeguard against impersonation, assuring followers that they are engaging with genuine accounts.
Why should businesses and public figures seek verification on Instagram? Verified accounts enjoy a plethora of benefits.
They stand out from the competition, gaining higher engagement rates, credibility, and trustworthiness. Additionally, they gain access to special features like adding links to Instagram Stories, regardless of their follower count.
While the Verified Badge seems alluring, the path to obtaining it isn't without its challenges. Instagram has set specific eligibility requirements for verification. To qualify, the account must be authentic, unique, complete, and notable. Being "notable" entails representing a well-known and highly searched-for person or brand, as seen through media recognition.
How to apply for verification
Getting started is simple. Open the Instagram app, navigate to your profile, tap on the settings icon, and select "Request Verification." You'll need to provide essential business details, supporting links, and prove your notability with relevant media coverage. Once you've submitted your application, Instagram will review it within approximately 30 days.
Tips for Success
To improve your chances of approval, adhere to these vital tips:
Avoid buying badges or followers, as this violates Instagram's guidelines and may lead to account suspension. Focus on organic growth and cultivate a genuine follower base. Complete your profile with essential information, including a well-crafted bio. Adhere to community guidelines to maintain a positive reputation. Seek publicity through newsworthy activities and collaborations.What to Do If You Don't Get Verified
If your initial verification request is rejected, don't lose hope. Double-check your account's authenticity, completeness, and uniqueness. Wait for 30 days before reapplying, using the time to improve your account's notability. Alternatively, showcase authenticity through official links and behind-the-scenes videos.
While obtaining the Instagram Verified Badge may present challenges, the rewards are well worth the effort. As businesses and public figures strive to build their online presence, the blue checkmark symbolizes trust, credibility, and increased brand awareness. By adhering to Instagram's guidelines and showcasing authenticity, you can pave the way to a verified status and embrace the opportunities that come with it.
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