Otile Brown, Cyrill Kamikaze and Juma Jux during the Trace Radio and Trace East Africa Hub Launch at Milan Lounge Mirage Towers on 11th November 2019. (PHOTO/David Gichuru)

Preparations for Valentine’s Day have lightened up the entertainment industry with numerous events lined up. Among the most anticipated events is a Valentine’s Day concert dubbed The Finnest. It will be held at the Royal Gardenia Gardens in Evergreen Gardens, Kiambu. There will be performances by top musicians from Kenya and Tanzania.

Those lined up to perform are Jama Mussa Mkambala alias Juma Jux, a Tanzanian pop star with hit songs such as Unaniweza, Wivu, Sio Mbaya and Regina, Kenya’s Jacob Obunga aka Otile Brown. Mungithi star Samuel Muchoki aka Samidoh and new pop kid Nikita Kering known for her love songs Happy with You, Better than Ever and Never let You Go will also be in the house.

Celebrated radio host and a leading emcee Maina Kageni and deejay George Njuguna, aka Crème de la Crème, will be on the driving seat.

“Valentine’s weekend is the first major occasion when we expect to bring life back the entertainment scene as we anticipate the curfew to end and get business back on feet. We have been having events at our other premises such as Whiskey River, on Kiambu Road, where we do weekend gigs. However, the events have not been big. We have ensured social distancing and other health restrictions, something people are now used to, a year since Covid-19 forced us to adopt the new normal,” says Jemmo Kariuki, one of the events’ managers behind the Sunday concert.

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Mr Kariuki says the bookings are impressive and the concert will start as early as 10am and end before the curfew.

“Kenyans have really missed social events and it is only realistic for the government to relax the Covid-19 restrictions as we have seen the infection rate significantly go down and other businesses go back to normal. Artistes need to make a living and the hospitality industry must get vibrant again. Besides, people are yearning to have their social life back and this show will lift lovers lift spirits as we celebrate Valentine’s with the best acts in the region. The good thing is that the show will start as early as 10am and end before the curfew time,” he adds.

In Mombasa, events organiser John Chacha aka The Don, and a team of local celebrities as well as the Nairobi group led by Spice FM’s deejay Nijjo, deejays Bonez, Ivory and Juuku, The Band and Akeelah, have organised an event dubbed The Ultimate Valentine’s Plan, at Makwetu Villa in Nyali on Saturday and Sunday. 

“We have not been having any showbiz events here in Mombasa and the truth is the industry is really suffering. We are using this show as part of our comeback plan and we urge the government to relax the Covid-19 protocols to boost the showbiz industry,” said The Don.  

ALSO READ: Ten Valentine’s Day gift ideas for him

Inked deals

B-Club Mombasa Private Beach is flying in popular South African singer Nomcebo of the Jerusalema, to thrill lovers during the Valentine’s weekend.

Diamond Platnumz Wasafi Crew is also in the country negotiating a gig for the weekend. Golden Ice, on Mombasa Road, will have a pre-Valentine’s show on Thursday, hosted by singer Virginia Maina aka Gin Ideal.

Events planners in Nairobi are working with top hotels to host special dinner shows such as cabaret shows, comedy and jazz performance, with most of them having inked deals with top entertainers.

Marketers of champagne brand Moet and Chandon have been running activities in various outlets tipping people how to pair drinks and meals on Valentine’s Day.

“For a day that is characterised by good food, cards, flowers and other gifting ideas, a good drink as a gifting idea never goes unappreciated. And you don’t have to spend a fortune to impress your partner since most drinks are affordable. While gifting is important, selection of the venue for dinner with your loved one is just as important,” says African Elite Group Ltd CEO Lucia Musau, the firm behind the Moet and Chandon activation.