Government's plan to position KICC as a preferred conference destination is welcome

President William Ruto is welcomed at KICC by CEO James Mwaura for a recent past event. [File, Standard]

The recent initiative by the government to position Kenya as a premier Meetings, Incentives, Conferences, and Exhibitions (MICE) destination is welcome. The cabinet memo by President Dr William Ruto on June 11, 2024, is a ripe opportune moment for Kenya to leverage this key driver of economic growth as it continues to establish itself as a leading venue for international conferences, particularly in the MICE sector.