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British firm's mission to mechanise Africa's agriculture

UK products still bear the “high quality” tag, and this extends to farm machinery. And as demand for reconditioned farm machinery increases in Africa and the Middle East, British firms in the agriculture sector have begun to specialise in used farm machinery.

But what, exactly, does this business entail? I set out from Coventry in the UK on a 158-kilometre journey to meet a leading specialist of Massey Fergusson (MF) tractors and farm implements in Reading.

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