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ELECTION 2022

Selling fear is more profitable than selling products

OPINION

How far should organisations go to be able to utilise and bank on the emotion of fear to spur their growth and increase revenue?

Selling fear is more profitable than selling products

By Urvashi Chavda | 1 month ago

Women enlist for adult literacy as men keep away over fear of ridicule

Women enlist for adult literacy as men keep away over fear of ridicule

Fear of ridicule has been cited as the main reason why men in Lugari sub-County have failed to embrace adult education.

Jackline Inyanji | 1 month ago

How political hopefuls use fear to win votes in Mount Kenya region

Towards elections or times of transitions, the suppliers of fear tend to increase in tandem to the number of would be ‘leaders’ seeking people to rule

Macharia Munene | 4 months ago

What happens when your children fear relatives and strangers?

But while most people love holding children, sometimes the same children are not so keen on the affection of relatives they are not familiar with.

Rosa Agutu | 4 months ago

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