ELECTION 2022Selling fear is more profitable than selling products
OPINION
How far should organisations go to be able to utilise and bank on the emotion of fear to spur their growth and increase revenue?
By Urvashi Chavda | 1 month ago
Women enlist for adult literacy as men keep away over fear of ridicule
Fear of ridicule has been cited as the main reason why men in Lugari sub-County have failed to embrace adult education.
Jackline Inyanji | 1 month ago
How political hopefuls use fear to win votes in Mount Kenya region
Towards elections or times of transitions, the suppliers of fear tend to increase in tandem to the number of would be ‘leaders’ seeking people to rule
Macharia Munene | 4 months ago
What happens when your children fear relatives and strangers?
But while most people love holding children, sometimes the same children are not so keen on the affection of relatives they are not familiar with.
Rosa Agutu | 4 months ago
With proper adherence to Covid protocols, many fam...
By Nancy Nzau | Dec 25, 2021
Journalists are subjected to countless threats, fr...
By United Nations | Nov 02, 2021
The Taliban said criminal elements posing as the T...
By Agencies | Oct 19, 2021
Everyone has retreated into their own space to see...
By Barack Muluka | Jan 02, 2021
Museveni, however, apologised to the crowd later f...
By Mireri Junior | Oct 23, 2020
Chomba died at an Eldoret hospital and will be lai...
By Stephen Rutto | Oct 18, 2020
From warring political factions to uncertainty ove...
By Standard Team | Oct 06, 2020
Serena Williams said she is pressing ahead with pl...
By AFP | Aug 10, 2020
As Kenya grapples with the spread of the coronavir...
By The Standard | Mar 20, 2020
The much-anticipated Magical Kenya Open golf tourn...
By Reuters | Mar 06, 2020
There has been a spike in reports of anti-Chinese ...
By AFP | Feb 04, 2020
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