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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Persuasion is a powerful tool in business. It can help entrepreneurs land new investors, clients, hire the best employees, and have more productive business relationships. Persuasion is particularly required in business marketing efforts.
However, contrary to popular belief, persuasion in marketing isn’t just about getting people to purchase your product or service. Proper persuasion involves the ability not just to influence people’s actions, but their attitudes as well. In simple words, other than getting someone to buy, you ensure that they’re happy with the purchase and also have a positive attitude towards your brand.
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