Full price list: Nairobi women spending Sh40,000 on adult toys

The sex toys market in Middle East and Africa is expected to grow from $1,097.9 million in 2021 to $1,618 million by 2028.  Increased spending capacities and improved standard of living in developing economies are the factors expected to drive market growth. Acceptance of the LGBTQ community and growing interest among women towards experimenting with sexual wellness is also a factor.

E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel.  E-commerce is popular because it effectively preserves consumers’ privacy by not labelling products with their names and not disclosing customer information during product delivery. According to Business Market Insights, the female segment accounted for the largest share of the Middle East and Africa sex toys market in 2020.