The Tanga Tanga faction whipped up sympathy for Ruto around the Mt Kenya region and Rift Valley, claiming he had been isolated because of his humble background, and that is how the campaign morphed into class politics of hustlers versus dynasties, pitting Ruto as the face of the poor. Uhuru and Raila were depicted as the dynasties who could not understand what an ordinary Kenyan goes through in daily life.
In one of the many interviews Ruto vowed that he would never allow his deputy to be humiliated by junior staff and that he had committed in writing that "there are responsibilities my deputy will carry. I want to promise you that my Deputy President will be a very busy person," Ruto said.