Kenyans have been told to use exercise and physical activity to combat chronic illnesses and foster a healthier and more productive lifestyle.
Njeri Jomo, the Jubilee Health Insurance CEO noted that a physically active community could reduce the general health outcomes of the society.
She further indicated that the cumulative effect of a community engaged in regular physical activity will result in long-term cost savings for the healthcare system.
“We believe this campaign will foster a culture of health and well-being by cultivating a sense of community identity and spirit around physical activity,” Jomo said.
Jomo spoke on Friday during the launch of a campaign to promote physical activity among its members and prospective members.
She says the incorporation of physical activity in our daily lives will mitigate the development and progression of chronic diseases.
While commenting about the campaign, the insurer's Head of Marketing and Corporate Communications Caroline Ndungu noted that incentivizing physical activity will combat the escalating wave of lifestyle-related illnesses.
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“This campaign will empower individuals to take up physical activities that not only enhance their well-being but also pave the way for healthier and happier communities. Furthermore, the lower premiums will make health insurance more accessible and affordable,” noted Caroline.
The one-year campaign seeks to reduce the prevalence of lifestyle-related illnesses and promote physical and mental health.
Under the campaign, Jubilee Health Insurance clients who surpass their targets for physical activity will get a 15 per cent cashback on their health premiums.
The program seeks to promote wellness and a healthy lifestyle among its customers and the wider community.
It seeks to enable people to proactively take charge of their health by incorporating practical physical activities into their daily routine.
The World Health Organization recommends that individuals aged between 18 to 64 years should do at least 150 -300 minutes of physical activity throughout the week.
The campaign will enable individuals to meet the daily recommended steps set by the World Health Organization.
While speaking during the launch, Jubilee’s Chief Operating Officer Juan Cazcarra said that the company is committed to enabling our customers to access both preventative and curative care.
“The campaign will demystify physical activity while making movement a natural and enjoyable part of everyday life,” said Juan Cazcarra.