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From supermarket shelves to online vendors of recreational products, the vape is marketed as an ordinary commodity in Kenya.
Packaged in vibrant colours and available in different flavours, it could pass as a product that is meant to be consumed by children.
However, the vape or e-cigarette is far from that. This electronic device simulates the act of tobacco smoking. Instead of smoke from lit tobacco, the user inhales vapour, which is why using the e-cigarette is called 'vaping'. The vape consists of an atomiser, a power source such as a battery, and a container such as a cartridge or a tank.
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