Spanish fashion house Mango is set to open a new mega-store at Westgate Mall, Nairobi, on the 27th of October, 2018.
Stocked with with fashion-forward looks, the store will open its doors at 10 am and will reward its first 50 shoppers with a bonus voucher equivalent to their entire purchase, which can be redeemed for future shopping for themselves, or a friend.
In addition, a host of local Kenyan stylists and well-known personalities will be on hand to offer up their personal styling tips and looks.
According to CJ Bak, the Managing Director of Spanish Fashion, the demand is high from Kenyan consumers for the latest global trends, at an affordable price.
“Kenyan customers tell us they are starved of fashion choices at affordable prices. Existing options are either low-cost and basic or extremely expensive and out of reach for most Kenyans. Mango offers customers the latest trends at accessible prices, with new looks on the shelves every few weeks.”
The brand meshes its European design aesthetic with Nairobi's urban vitality and dresses young, urban customers in high-quality clothes.
Pieces are changed every 2-3 weeks and with limited availability of each garment, it allows customers to define their own personal style.
Based in Barcelona, Mango was founded in 1984 and is today one of the leading fashion groups in the world. Its Westgate store has a selling space of 620 m2 and is touted as the largest store in Sub-Saharan Africa.