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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Navigating the consumer behaviour of shoppers in the United States is one of the challenges small businesses venturing into exports encounter amidst experts' revelation of a growing demand for African products in the American market.
Sustainability, which entails the ethical process these products are produced regarding the environment and the community, as well as the cost of recall insurance also features as a concern for businesses.
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