Suzie Wokabi is a global trailblazer and founder of SuzieBeauty, Kenya’s first beauty brand. An International Relations degree holder, she worked in New York’s fashion and beauty industries from 2001 until 2007 when she returned to Nairobi to work on the bespoke cosmetics for the African woman. Though the brand was created in 2009, it was officially launched in December 2011.
Four years later, the firm she built from scratch was acquired by Flame Tree, a group with diverse business interests in several African countries. Suzie shares her lessons on the acquisition and how budding entrepreneurs can create brands that attract investors.