Fans stunned as Cardi B hits the sidewalks to sell her new album by hand

Cardi B has created a frenzy with the marketing of her new album

Cardi B is throwing it way back-to the sidewalk, with the Grammy-winning rapper literally hitting the pavement to promote her long-awaited sophomore album, Am I the Drama?, due out September 19.

In a video that instantly went viral, Cardi is seen crouched on a New York City sidewalk, incense burning beside her, hawking physical CDs from a blanket like a true 2000s-era mixtape hustler.