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The Standard Group Plc is a
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When optimism is high, the economy grows faster. [Courtesy]
Elections, world over, are fought and won on key emotions - hope or fear. Narc’s 2002 campaign “yote yawezekana” produced the most hopeful nation on earth in 2003, according to a Gallup poll. Our favourite campaign tune was “unbwogable” Gidi Gidi Maji Maji duo, because it invoked a sense that we were unstoppable. So euphoric were we that citizens arrested errant traffic police officers and not the other way around!
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