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How digital marketing can boost your sales

Caren Obote Head Of Africa, HC Media Group [File]

When Brexit – the official withdrawal of the United Kingdom (UK) from the European Union – happened, Caren Obote and her two business partners saw new trade possibilities for Kenya and the African market.

This saw them start a digital marketing business to bridge the skills and quality gap that exists in the local digital marketing industry and elevate the craft to standards similar to those in the UK.

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