× Business BUSINESS MOTORING SHIPPING & LOGISTICS DR PESA FINANCIAL STANDARD Digital News Videos Health & Science Lifestyle Opinion Education Columnists Moi Cabinets Arts & Culture Fact Check Podcasts E-Paper Lifestyle & Entertainment Nairobian Entertainment Eve Woman Travelog TV Stations KTN Home KTN News BTV KTN Farmers TV Radio Stations Radio Maisha Spice FM Vybez Radio Enterprise VAS E-Learning Digger Classified Jobs Games Crosswords Sudoku The Standard Group Corporate Contact Us Rate Card Vacancies DCX O.M Portal Corporate Email RMS

Facebook boosts number of shares on offer by 25%

By - | May 16th 2012

Facebook says it will sell 25% more shares than first planned in its flotation in response to strong demand.

The move comes one day after the social networking giant said it would raise the price of the shares by 21% to between $34-$38 a share.

It also comes despite doubts about the site's profitability site, which is largely used for social updates.

Car giant General Motors added to those doubts by saying on Tuesday it would no longer pay to advertise on the site.

However, rival Ford said it would continue its social media strategy. A spokesman said: "You just can't buy your way into Facebook. You need to have a credible presence and be doing innovative things."

Facebook will add about 84 million shares to its initial public offering (IPO) and will now sell about 421 million shares, up from 337 million, raising $18bn (£11.3bn).

This is still only a small percentage of the entire company, and implies Facebook's full market value is around $100bn, similar to that of internet shopping giant Amazon.

The extra allotment of shares and the raising of the target price were both moves that were anticipated by analysts.

Wedbush Securities analyst Michael Patcher, said: "No rational person thought they were buying the stock for $28."

He said that Facebook had traded as high as $44 in the secondary markets in recent months.

The actual price of the shares is expected to be revealed on Thursday with open market trading pencilled in to begin on Friday.

If all the shares are sold at the new higher price, the IPO would be the third-largest initial share sale in US history, after the financial giant Visa and General Motors.

The company could add even more shares to the sale as there are more than 60 million additional shares that could be sold to cover excess demand.

The eight-year-old social network has 900 million users worldwide and made a profit of $1bn last year.

The new shareholders will not have much say in how the business is run.

The shares on offer are "A" shares, which carry one vote per share, as is normal.

But the current owners' shares are "B" shares, which carry 10 votes each.

They will control more than 96% of the votes after the public listing, with founder Mark Zuckerberg holding just under 56% of the voting power of the company.



Share this story
Puma Energy plots mandatory takeover of KenolKobil
Puma Energy, the Swiss firm bidding for a majority stake in KenolKobil, has expressed interest to buy all the stocks held by minority shareholders in the Kenyan oil marketing company, which would mean a 100 per cent takeover.
Dog walking becomes the newest hustle in town
Dog walking is now a status symbol. Owning a pet is cool. I nowadays meet lots of Kenyans and foreigners walking their dogs and some running.