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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
To create a solid foundation for success in new markets, you have to designate an appropriate amount of resources to conduct market research, analysis and planning. [iStock, Getty Images]
Expansion into new markets can be a good way to grow your business and earn more revenue. It can help you level with the competition, grow your customer base and satisfy existing customers’ growing needs.
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