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Like moth to a flame, attract investors

Silver spheres gravitated towards a green magnet on a green background to illustrate the digital marketing concept.[Getty Images]

Setting up and running a new business is an expensive venture. Thanks to changes in the market and unforeseen costs, new business owners quickly realise that they have underestimated how much it will take to get the ball rolling. At this point, entrepreneurs seek financing through traditional business loans, microloans, or cash from friends and family. But what happens if you have already exhausted these resources?

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