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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
According to the latest study conducted by ResearchAndMarkets, the gaming industry in Africa is forecasted to see a Compound Annual Growth Rate (CAGR) of 12 per cent between 2020 and 2025. This is in line with general trends across the globe, where developing countries, in particular, are seeing stratospheric growth in the mobile gaming market.
This increase in demand has been accelerated by two significant factors. Lower price points have made smartphones accessible for a larger part of the population. It is now possible to buy a smartphone with full features for well under Sh11000. Entry-level smartphones can be purchased for even less.
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