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Kenya's fashion game to build African girls’ self-esteem

Usiku Games, Kenya's social impact gaming start-up has developed a fashion dress up game for African girls to help restore their self-confidence and African fashion sense, by reinventing the typically white-dominant fashion industry.

Dubbed BeYOUtiful, the game enables African women to select clothes, accessories, and beauty enhancers to meet their body size, shape, and complexion.

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