Most Kenyans would like to start their own business next year, signifying a yearning for financial independence, a study has shown.
One in three Kenyans polled by Trends and Insights Africa (TIFA), a research company, said they would like to start and run their own business in 2020.
This comes even as many Kenyans have gone for long without jobs, while many businesses have closed shop and sent workers home.
Another 17 per cent of the respondents, about 765, have set their eyes on landing a job, hoping to join close to 2.4 million Kenyans who have a regular paycheck.
It is a clear indicator that Kenyans who have been grappling with a tough economic environment are looking for ways to stay afloat even as businesses continue to shed jobs.
The government has promised to turn things around next year, instructing state corporations and counties to settle their pending bills in a move aimed at improving liquidity in the economy.
Another 13 per cent of Kenyans polled said they would like to pursue higher education, while 11 per cent have set their eyes on paying school fees for their children.
Seven per cent of respondents want to expand their businesses.
At least five per cent would like to buy a car and another five per cent would like to own land.
Interestingly, 18 per cent of the respondents said they had no goals in 2020.
“In 2020, three out of 10 Kenyans - 33 per cent – intend to set up a business,” read part of the report.
“This is followed by another 17 per cent who want to get a new job. Thirteen per cent want to own a house.”
Notably, the first six goals that Kenyans have set are the same ones that they set for themselves this year.
Most of them did not attain the goals they had set for 2019. While close to a third wanted to start a business this year, only 11 per cent were able to hit that target.
Three per cent who had hoped to get a new job this year succeeded.
Another 18 per cent had cast their eyes on owning a house. Only four per cent have achieved this.