The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Online sources and social media are now the most-accessed sources of news. [iStockphoto]
In the 2017 election, social media especially Facebook, played a huge role. This was largely done through the infamous British company Cambridge Analytica, which was accused of widespread manipulation.
Five years later, Facebook’s role has dramatically increased. Since 2017, the number of Kenyans with a Facebook account has nearly doubled from 7.1 million to more than 13 million. So one in four Kenyans online, is on Facebook.
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